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Market research and business introductions in Georgia

Finding a Georgian distributor is a different job from selling directly to a retail chain, supplying a hotel or opening your own operation. We help foreign companies understand the businesses already active in their market, the prices customers encounter and the people responsible for purchasing.

Our work connects that information with direct commercial contact: introducing a product, arranging a visit and keeping discussions moving from Georgia. You can begin remotely or come to Tbilisi with the relevant meetings already prepared.

The service pages explain what each service includes. We provide a written proposal with the fee, any additional expenses and applicable taxes.

Georgia’s market in 2026

A resident population of fewer than four million sits alongside a substantial import and regional trading business. Goods sold to Georgian households, equipment bought by local businesses and products re-exported to neighbouring markets all appear in the country’s trade activity.

Selected official figures available on 3 November 2026
IndicatorPublished valuePeriod
Resident population3,941,100 people1 January 2026 estimate
Merchandise importsUSD 18.65 billionFull year 2025; rounded
Domestic exportsUSD 3.36 billionFull year 2025; excludes re-exports; rounded
Real GDP growth7.5%Full year 2025; preliminary
Information and communication employment53,000 peopleSecond quarter 2026; sector total
Poti container throughputOver 600,000 TEUFull year 2025; port operator’s reported result

Re-exports accounted for approximately 53.9% of Georgia’s 2025 merchandise exports, calculated from Geostat’s rounded totals. That helps explain the importance of vehicle trading, freight handling and distribution alongside local production. An export total alone cannot describe the output of Georgian factories.

The latest rapid release estimates average real growth of 7.4% for January–September 2026. Our Georgia market data reference gives the periods, definitions, source publications and downloadable calculations together.

Sources: Geostat population, merchandise trade, national accounts and the 30 October 2026 rapid release. The 2025 GDP series is preliminary, with revision scheduled for 13 November 2026. The ICT guide gives the Geostat sector series, which includes telecommunications and other information activities as well as software. Our Middle Corridor article links Poti’s published cargo results and explains TEU, the twenty-foot container equivalent.

Georgia, the Middle Corridor and the new Silk Road economy

A consignment crossing Georgia may be going to a Georgian factory, an Armenian importer or a customer in Central Asia. These regional movements support a business community of port operators, forwarders, warehouses, carriers and repair firms.

PMC Research’s September 2026 study records 4.6 million tonnes of Middle Corridor transit through Georgia in 2025. Its findings place regional trade at the centre of the traffic. That gives equipment suppliers and service businesses a more useful picture of demand than the China–Europe connection alone.

Read the Middle Corridor guide

Poti and Tbilisi already handle commercial cargo

Poti’s seaport connects Black Sea shipping with road and rail. Inland, Tbilisi Dry Port lists four 600-metre railway spurs and bonded warehouses of 9,800 m² and 2,500 m². Cargo handling brings local purchases of lifting equipment, packaging, maintenance, transport and warehouse services.

Railway and road investment in 2026

The World Bank approved USD 372 million for the TC-GATE project in June 2026, covering rail freight improvements and road connections in Kakheti. The programme links transport investment with agricultural production, engineering and the businesses supplying infrastructure.

Anaklia’s new investment model

The government’s July 2026 announcement assigns core port infrastructure and its road and rail connections to the state, with private investment envisaged for container and bulk terminals. Our guide follows this announced development alongside the ports already operating and the logistics companies serving customers today.

Reporting periods and the PMC Research, operator, World Bank and ministry publications are identified in the full article’s sources.

Tbilisi, Batumi, Kutaisi, Rustavi and the regional markets

A head-office address tells only part of the story. A distributor may negotiate in Tbilisi while supplying stores, hotels or workshops across the country. Regional purchasing follows the businesses operating there and the way their goods reach customers.

The Black Sea, Caucasus and Caspian Sea region
Georgia’s Black Sea position connects its domestic market with the wider South Caucasus.

The final 2024 census counted approximately 1.33 million residents in Tbilisi, about one third of the national total. Regional business still matters for products sold through farms, coastal hospitality and industrial customers. Read about Georgia’s business geography.

Tbilisi: offices, retail and distribution

The capital brings together corporate offices, specialist distributors and a large resident customer base. Samgori, Isani and the airport side also feature in the warehouse market. A supplier can therefore meet a purchasing team, inspect an assortment and discuss stockholding within the same city. Our warehouse guide explains the locations and dated rent research.

Batumi and Poti: hospitality and Black Sea trade

Batumi combines a coastal visitor economy with an established city market. Poti has a different commercial role, centred on cargo handling and onward distribution. Hotel supply, port services and imported stock consequently involve different local counterparts, even when the goods enter through the same part of western Georgia. See Georgian hotels and maritime transport.

Kutaisi: industrial premises and western Georgian production

Kutaisi combines manufacturing, services and the airport economy. Hualing’s free industrial zone markets production buildings, warehouses and development land, making it a concrete location for a business comparing premises. Our industrial sites and investment guide covers these facilities, while the garment manufacturing article follows established production businesses.

Rustavi: vehicles, metals and materials

The Rustavi vehicle-trading area brings import logistics, repair and resale into one commercial cluster. The city also has steel production and plastics recycling businesses, including GeoSteel, Rustavi Steel and Polyvim. Read the automotive, metals and recycling guides for the companies and their activities.

Kakheti, Shida Kartli and the agricultural regions

Kakheti’s vineyards, Shida Kartli’s fruit processors and western Georgia’s tea and hazelnut businesses have different harvests, suppliers and customers. A machinery dealer, food processor and winery may purchase in the same region for quite different purposes. Our agriculture and food-processing articles connect those products with named Georgian businesses.

Importers, distributors and business customers in Georgia

Georgian companies often combine roles. Nikora’s grocery business includes imported ranges and a connection with the HoReCa trade. Alta sells electronics through stores and online to individual customers, businesses and dealers. Tegeta combines automotive distribution with technical service and corporate supply.

These examples show why the relevant contact depends on the product. A retail buyer considers an item’s place in an assortment. A hotel purchases for its own operation. A technical distributor can also be responsible for installation, warranty and spare parts.

The commercial discussion includes the price at which stock becomes available in Georgia, minimum orders, delivery frequency and the work supplied locally. A factory quotation and a Georgian shelf price describe different stages of that relationship.

Our retail market article explains chains and distribution, while the automotive guide examines dealers, parts and service businesses. Product introductions connect an overseas offer with the Georgian companies relevant to it.

Company examples are drawn from the published information of Nikora Supermarket, Alta and Tegeta Motors, checked in November 2026.

80 Georgian companies across 18 industries

Our company market map covers selected Georgian producers, retailers, energy businesses, logistics operators and service providers. Each entry identifies the activity and location, with published sources and a link to the relevant industry guide.

Search by company, industry, product or city. The entries range from food manufacturing in Gori and hydropower in Adjara to software testing in Tbilisi and automotive service networks across the country.

Explore Georgian companies
Examples from the company map, checked 3 November 2026
CompanyActivityLocation
Kula (Kulaba)Juices, preserves, sauces and other processed foodsGori
Adjaristsqali Georgia (AGL)Shuakhevi hydropower cascadeAdjara
ExactproSoftware testing for financial-market systemsTbilisi
AmboliVehicle parts, tyres and maintenanceTbilisi and regional cities

The map links each company’s published information with the relevant industry guide. It covers selected businesses and operators, including international businesses with Georgian operations.

Georgia’s automotive market: imports, sales and vehicle services

Rustavi’s used-car trade, official dealerships, fleet supply and repair networks serve different buyers. Georgia’s car business reaches well beyond domestic new-car sales, supporting transport, purchasing assistance, parts, finance and after-sales service.

Motor cars led both imports and exports in 2026

Geostat’s preliminary January–September 2026 figures put motor-car imports at USD 2.652 billion and exports at USD 1.529 billion. Imports were 13.3% lower than in the same nine months of 2025. Customs trade values describe goods crossing the border; dealer sales and vehicles entering the Georgian register describe other parts of the market.

Our guide brings these measures together with popular models, electric and hybrid first registrations, advertised prices, customs costs and named dealers. It also follows the continuing demand for tyres, lubricants, batteries, diagnostics and workshop services.

Read the automotive market guide

Electric and hybrid registrations

Geostat first registrations, all vehicle categories, January–September 2026
Fuel typeVehicles
Electric10,458
Hybrid30,752

First registration includes new and used vehicles entering Georgia’s register for the first time. The changing vehicle mix creates customers for model-specific parts, charging equipment and specialist technical support.

The automotive article identifies the Geostat trade release and registration data, with the reporting periods and calculations.

Georgian industry guides

Our sector articles explain who operates in Georgia, what they produce or sell, and which developments have changed the market. Figures carry reporting dates, and announced projects are distinguished from operating businesses.

Tourism, hotels and wine

Tbilisi, the Black Sea coast, mountain destinations and winery hospitality. Named hotel properties and wine estates show the different businesses behind Georgia’s visitor economy and their local purchasing needs.

Food and wine tourism

Business costs and industrial locations in Georgia

A software office in Tbilisi, a production building in Kutaisi and a warehouse serving Poti have different employees, premises and transport costs. Our investor guide brings published wage benchmarks, industrial facilities and public support programmes into one reference.

It connects the figures with places already marketing premises, including Hualing’s Kutaisi free industrial zone, and with the businesses described in our manufacturing, software and logistics articles.

Read the investor guide

Compare current business energy costs and the four Free Industrial Zones. Our FreeTradeZone.ge service assists with company formation, licences and enquiries about premises.

People and the cost of employment

The guide compares national and sector earnings, including the information-and-communication series. Recruitment, training, equipment and the particular roles required then give a business its own employment budget. The software and shared-services articles describe the employers and activities behind those comparisons.

Production space, warehouses and utilities

Existing industrial buildings, development land and port-related premises offer different starting points. Fit-out, electrical capacity, loading space and utility connections belong alongside the quoted rent. Our warehouse guide adds location research and dated rent information.

Investment programmes and business registration

The investor reference explains grants, loan support, free industrial zones and International Company status, with the relevant programme and legal sources. The registration and import guide covers company documents, VAT, banking and the 2026 work-authorisation framework.

How we prepare a Georgian market study

Our research service follows the product and its customers. A packaged-food study can examine competing brands, pack sizes, shelf prices and distribution. An equipment study can follow factories, dealers, installation and after-sales support.

Research assignments and commercial introductions are handled through MarketEntry.ge, operated by ASSIO LEX LLC in Tbilisi. The assistants introduced below coordinate enquiries, documents and appointments with the colleague handling the work.

What the report brings together

  • Relevant Georgian businesses, their activities and their place in the supply chain.
  • Competing products, observed prices and the commercial terms available for comparison.
  • Published statistics and company information, with their sources and dates.
  • Responses and comments received where direct company contact forms part of the assignment.

The written proposal identifies the questions, research activities and report included. Our public company map and market data reference show the kinds of business and statistical information used to build that picture.

See the market research service

Our team in Tbilisi

Our assistants help with client communication, documents and appointments, connecting your enquiry with the colleague handling the work. You can discuss the proposed Georgian activity with us remotely or arrange a meeting at Besiki Business Center.

Alla Bagdasaryan

Alla Bagdasaryan

Legal Assistant

Georgian · Armenian · Russian

Nini Giorgadze

Nini Giorgadze

Legal Assistant

Georgian · English

Melina Bolkvadze

Melina Bolkvadze

Legal Assistant

English · Greek

MarketEntry.ge is operated by ASSIO LEX LLC, identification number 404599047. Our office is at Besiki 4, Tbilisi 0108, Georgia.

A local conversation about your business

Send your company website, product catalogue or a short description of the proposed activity. Let us know whether you are looking for buyers, a distributor, a production partner or information about investing locally. We will explain which of our services fits the enquiry and what the work would include.

For registration, tax and import documents, our Georgian market-entry reference explains the main requirements separately.